Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Year of publication: |
2022
|
---|---|
Authors: | Avagyan, Vardan ; Camacho, Nuno ; Van der Stede, Wim A. ; Stremersch, Stefan |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 3, p. 907-926
|
Subject: | Innovation | Innovation project selection decisions | Financial projections | Finance | Marketing-accounting interface | Marketing-finance interface | New product development | Scenario presentation | Innovationsmanagement | Innovation management | Projektfinanzierung | Project finance | Projektmanagement | Project management | Produktentwicklung |
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