Five decades of self-congruity in consumer behaviour research : a systematic review and future research agenda
Year of publication: |
2024
|
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Authors: | Kolańska-Stronka, Magdalena ; Singh, Balgopal |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 48.2024, 1, Art.-No. e12983, p. 1-46
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Subject: | systematic literature review | SPAR-4-SLR | self-congruity | TCCM | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
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