From CRM to social CRM : a bibliometric review and research agenda for consumer research
Year of publication: |
2022
|
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Authors: | Perez-Vega, Rodrigo ; Hopkinson, Paul ; Singhal, Aishwarya ; Mariani, Marcello M. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 151.2022, p. 1-16
|
Subject: | Social CRM | Literature review | Bibliometric analysis | CRM | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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