Further reflections on studying social influence in new product diffusion
Year of publication: |
2011
|
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Authors: | Iyengar, Radha ; Van Den Bulte, Christophe ; Valente, Thomas W. |
Other Persons: | Iyengar, Radha (contributor) |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 230-232
|
Subject: | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Soziales Netzwerk | Social network |
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