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Type of publication: | Book / Working Paper |
Notes: | Published in MBA : l'essentiel du management par les meilleurs professeurs, . pp. 307-319.Length: 12 pages |
Classification: | Z13 - Social Norms and Social Capital ; M19 - Business Administration. Other ; M31 - Marketing ; O31 - Innovation and Invention: Processes and Incentives ; O32 - Management of Technological Innovation and R&D ; O33 - Technological Change: Choices and Consequences; Diffusion Processes |
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Persistent link: https://www.econbiz.de/10011072911