Gamification and neuromarketing : a unified approach for improving user experience
Abhishek Behl, Nirma Jayawardena, Amit Shankar, Manish Gupta, Le Dang Lang
Year of publication: |
2024
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Authors: | Behl, Abhishek ; Jayawardena, Nirma Sadamali ; Shankar, Amit ; Gupta, Manish ; Le Dang Lang |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 1, p. 218-228
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