Gamification as an innovation : a tool to improve organizational marketing performance and sustainability of international firms
Year of publication: |
2024
|
---|---|
Authors: | Behl, Abhishek ; Pereira, Vijay ; Jayawardena, Nirma Sadamali ; Nigam, Achint ; Mangla, Sachin Kumar |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 1, p. 107-137
|
Subject: | Gamification | Sustainability | Innovation | Organizational culture | Environment sustainability | International dynamic capabilities | Organizational marketing performance | Innovationsmanagement | Innovation management | Organisatorischer Wandel | Organizational change | Unternehmenskultur | Corporate culture | Nachhaltigkeit | Nachhaltige Entwicklung | Sustainable development | Dynamische Kompetenzen | Dynamic capabilities | Lernende Organisation | Learning organization |
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