Age and gender differences in online travel reviews and user-generated-content (UGC) adoption : extending the technology acceptance model (TAM) with credibility theory
Year of publication: |
2020
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Authors: | Assaker, Guy |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 29.2020, 4, p. 428-449
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Subject: | age | gender | moderating variables | Partial Least Squares Structural Equation Modeling (PLS-SEM) | Technology Acceptance Model (TAM) | Innovationsakzeptanz | Innovation adoption | Geschlecht | Gender | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Partial least squares | Konsumentenverhalten | Consumer behaviour |
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