Generation-C : creative consumers in a world of intellectual property rights
Year of publication: |
2014
|
---|---|
Authors: | Kietzmann, Jan H. ; Angell, Ian O. |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 1, p. 86-98
|
Subject: | creative consumers | lead users | creativity | intellectual property | IP | digital rights | DRM | user generated | UGC | social media | Facebool | Twitter | innovation | product development | generation-C | Brasilien | Brazil | Kreativität | Creativity | Social Web | Social web | Immaterialgüterrechte | Intellectual property rights | Innovation | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Produktentwicklung | New product development |
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