Gifts and sponsored trips for doctors matter more for sales of MNCs?(an application of censored regression)
Year of publication: |
2012
|
---|---|
Authors: | Hasan, Syed Akif ; Subhani, Muhammad Imtiaz ; Osman, Ms. Amber |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Marketing Strategies | Sales | MNCs | Pharmaceutical Industry | Censored regression | Tobit model |
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