Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Year of publication: |
2024
|
---|---|
Authors: | Ramirez, Edward ; Moreno, Gabriel ; Hadjimarcou, John |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 1, p. 49-60
|
Subject: | Environmental sustainability | Firm performance | Green marketing | Green orientation | Strategy | Umweltmanagement | Environmental management | Unternehmenserfolg | Öko-Marketing | Nachhaltige Entwicklung | Sustainable development | Marketingmanagement | Marketing management | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Umweltpolitik | Environmental policy | Nachhaltigkeit | Sustainability |
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