Handbuch des Marketing
von Werner Pepels
| Year of publication: |
[2016]-
|
|---|---|
| Authors: | Pepels, Werner |
| Institutions: | Duncker & Humblot (publisher) |
| Publisher: |
Berlin : Duncker & Humblot |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory | Betriebswirtschaftslehre | Business economics | Deutschland | Germany |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 23.3 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook ; Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Bis zur 6. Auflage monographisch im Oldenbourg-Verlag erschienen |
| ISBN: | 3-428-14908-4 ; 978-3-428-84908-6 ; 978-3-428-14908-7 ; 978-3-428-54908-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011475174