Handelsmarketing : Marktforschung im Handel, Marketing-Konzeptionen, Instrumente des Handelsmarketing
von Frank Baum
| Year of publication: |
2002
|
|---|---|
| Authors: | Baum, Frank |
| Publisher: |
Herne : Verl. Neue Wirtschafts-Briefe |
| Subject: | Handelsmarketing | Retail marketing | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Handelsbetrieb | Marketing |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 345 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 339 - 341 kart. : EUR 29.80, sfr 52.00 |
| ISBN: | 3-482-53821-2 |
| Classification: | Marketing ; Betriebswirtschaft: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001700896