How country development and national culture affect the paths of perceived brand globalness to consumer behavior across nations
Bernhard Swoboda, Carolina Sinning
Year of publication: |
2020
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Authors: | Swoboda, Bernhard ; Sinning, Carolina |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 58-73
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Subject: | Country development | Cross-national research | Multilevel mediation structural equation modeling | National culture | Perceived brand globalness | Konsumentenverhalten | Consumer behaviour | Nationalkultur | Welt | World | Markenführung | Brand management | Kulturelle Identität | Cultural identity | Internationales Marketing | International marketing | Globalisierung | Globalization | Markenimage | Brand image |
Saved in:
Online Resource