How environmental understanding affects the green entrepreneurial intention of Centennials in Vietnam

Objective: The article aims to explore the role of environmental understanding in forming green entrepreneurial intention of the Centennials in Vietnam besides the effect of entrepreneurship education. Research Design & Methods: We constructed the research model based on the theory of planned behaviour and entrepreneurial event theory. We collected data by surveying 275 university students, who belong to the Centennials in Vietnam. Then, we employed partial least square structural equation modelling (PLS-SEM) to explore how environmental understanding and entrepreneurship education contribute to forming a green entrepreneurial intention. Findings: The outcomes evidenced that environmental understanding positively impacts entrepreneurship education and start-up desirability but has a detrimental effect on entrepreneurial self-efficacy. Moreover, entrepreneurship education has a positive impact on desirability and self-efficacy, both of which are confirmed to positively affect the green entrepreneurial intention of Centennials in Vietnam. Interestingly, environmental understanding and entrepreneurship education indirectly affect green business intention. Implications & Recommendations: To stimulate green entrepreneurial intention, the government and universities should intensify entrepreneurship education activities and launch some campaigns to raise environmental perception in parallel. Contribution & Value Added: This article pioneers in exploring the association between environmental understanding and green entrepreneurial intention. Such novelty contributes to enriching extant literature and consolidating the research model of green entrepreneurship.