How to co-create local food products with consumers?
Year of publication: |
2017
|
---|---|
Authors: | Antikainen, Maria ; Niemelä, Marketta |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 1, p. 71-89
|
Subject: | co-creation | local food | new product development | open innovation | social media | case study | consumer | co-development | co-design | user involvement | sustainability | Social Web | Social web | Kundenintegration | Customer integration | Produktentwicklung | New product development | Innovation | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Lebensmittel | Food | Ernährungsindustrie | Food industry |
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