Extent:
Online-Ressource (XV, 390 S. 163 Abb, online resource)
Series:
Type of publication: Book / Working Paper
Type of publication (narrower categories): Lehrbuch
Language: German
ISBN: 978-3-658-20063-3 ; 978-3-658-20062-6
Other identifiers:
10.1007/978-3-658-20063-3 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014018664