Imagination Difficulty and New Product Evaluation
Year of publication: |
2015
|
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Authors: | Hoeffler, Steve ; Zhao, Min ; Dahl, Darren W. |
Publisher: |
[S.l.] : SSRN |
Subject: | Experiment | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Visuelle Wahrnehmung | Visual perception |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Product Innovation Management, 2011 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2011 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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