Impact of brand equity on purchase intentions : empirical evidence from the health takāful industry of the United Arab Emirates
Year of publication: |
2021
|
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Authors: | Rizwan, Shahid ; Al-Malkawi, Husam-Aldin Nizar ; Gadar, Kamisan ; Sentosa, Ilham ; Naziruddin Abdullah |
Published in: |
ISRA international journal of islamic finance. - Bingley : Emerald, ISSN 2289-4365, ZDB-ID 2919969-4. - Vol. 13.2021, 3, p. 349-365
|
Subject: | Brand equity | Demographic factors | Purchase intentions | SEM | Takāful | UAE | Markenimage | Brand image | Vereinigte Arabische Emirate | United Arab Emirates | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Die Seitenzählung überschneidet sich mit PPN 1789203716 |
Other identifiers: | 10.1108/IJIF-07-2019-0105 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Rizwan, Shahid, (2021)
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