Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Year of publication: |
2022
|
---|---|
Authors: | Gu, Wei ; Luan, Xiaoting ; Song, Yanan ; Shang, Jennifer |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 299.2022, 2 (1.6.), p. 621-630
|
Subject: | Loyalty program | Newsvendor | OR in marketing | Reward investment | Strategic customer | Unternehmenserfolg | Firm performance | Lagerhaltungsmodell | Inventory model | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm |
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