Impact of product assortment, perceived service quality, website quality, and customer reviews on customer happiness and word of mouth
Year of publication: |
2024
|
---|---|
Authors: | Shriedeh, Fayez Bassam ; Hanaysha, Jalal Rajeh ; Gulseven, Osman |
Published in: |
Pakistan journal of commerce and social sciences. - Lahore : [Verlag nicht ermittelbar], ISSN 2309-8619, ZDB-ID 2526678-0. - Vol. 18.2024, 1, p. 157-180
|
Subject: | Product assortment | customer reviews | perceived service quality | online retail customers | website quality | customer happiness | word of mouth | United Arab Emirates | Dienstleistungsqualität | Service quality | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Website | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Einzelhandel | Retail trade | Vereinigte Arabische Emirate |
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