Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Year of publication: |
2018
|
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Authors: | Fatima, Johra Kayeser ; Di Mascio, Rita ; Johns, Raechel |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 6, p. 443-453
|
Subject: | Asian context | customer satisfaction | relational benefits | structural equation modeling | trust | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence | Asien | Asia | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model |
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