Impacts of hedonic and utilitarian user motives on the innovativeness of user-developed solutions
Year of publication: |
May 2015
|
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Authors: | Stock-Homburg, Ruth ; Oliveira, Pedro ; Hippel, Eric von |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 32.2015, 3, p. 389-403
|
Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Motivation | Erfolgsfaktor | Success factor |
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