IMPLEMENTING BEST PRACTICES TO SUPPORT CREATIVITY IN NPD CROSS-FUNCTIONAL TEAMS
Year of publication: |
2009
|
---|---|
Authors: | BUNDUCHI, RALUCA |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 13.2009, 04, p. 537-554
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | New product development | cross-functional teams | time to market | product innovativeness |
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