Improving campaign success rate by tailoring donation requests along the donor lifecycle
Year of publication: |
2010-08
|
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Authors: | VERHAERT, G. A. ; POEL, D. VAN DEN |
Institutions: | Faculteit Economie en Bedrijfskunde, Universiteit Gent |
Subject: | suggested donation amount | direct mail | social comparison | charitable fundraising | acquisition | retention | reactivation |
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