Influence of design on tourists' recommendation intention : an exploratory study of fjord cruise boats
Year of publication: |
December 2018
|
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Authors: | Oklevik, Ove ; Nysveen, Herbjørn ; Pedersen, Per Egil |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 9, p. 1187-1200
|
Subject: | Design | esthetics | functionality | symbolism | contextually congruent design | recommendation intention | attitude | fjord cruise | survey | structural equation modeling | SEM | Kreuzfahrt | Cruise | Strukturgleichungsmodell | Structural equation model | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Personalisierung | Personalization | Tourismuswirtschaft | Tourism industry |
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