Influence of perceived value on omnichannel usage : Mediating and moderating roles of the omnichannel shopping habit
Year of publication: |
2024
|
---|---|
Authors: | Sharma, Neeru ; Fatima, Johra Kayeser |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 77.2024, Art.-No. 103627, p. 1-13
|
Subject: | Omnichannel seamless experience | Omnichannel shopping habit | Omnichannel usage | Perceived value | Personalisation | Security and privacy | Social communications | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Datenschutz | Data protection | Multikanalvertrieb | Multichannel strategy |
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