How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models
Year of publication: |
2023
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Authors: | Kumar, Sumit ; Prakash, Gyan ; Gupta, Bhumika ; Cappiello, Giuseppe |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 187.2023, p. 1-12
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Subject: | Consumer purchase intention | E-commerce | Electronic tailing (e-tailing) | Electronic word of mouth (e-WOM) | Private label brands (PLB) | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Handelsmarke | Store brand | Online-Handel | Online retailing | Markenimage | Brand image | Markenartikel | Brand |
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