Inner drives: Is the future of marketing communications more sustainable when using backcasting?
Year of publication: |
2021-04-30
|
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Authors: | Köves, Alexandra ; Király, Gábor |
Publisher: |
Elsevier |
Subject: | Business economics | Marketing |
Type of publication: | Article |
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Language: | English |
Notes: | Köves, Alexandra orcid:0000-0002-4642-156X and Király, Gábor orcid:0000-0002-4329-725X (2021) Inner drives: Is the future of marketing communications more sustainable when using backcasting? Futures, 130 . DOI https://doi.org/10.1016/j.futures.2021.102755 |
Other identifiers: | 10.1016/j.futures.2021.102755 [DOI] |
Source: | BASE |
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