Innovation and marketing in the video game industry : avoiding the performance trap

chapter Introduction -- chapter The Social and Economic Impact of Games -- chapter 1 Shigeru Miyamoto and the Art of Donkey Kong -- chapter The Legend of Zelda -- chapter The Rise of Adventure Fantasy Games -- chapter 2 Nintendo’s Dark Age -- chapter 3 PlayStation Dreams -- chapter Partnership with Nintendo -- chapter The Advent of Disk-based Media -- chapter The Rise of the PlayStation -- chapter 4 Xbox Empire -- chapter Xbox Ambitions -- chapter The Xbox Live Experience -- chapter 5 The Brain Age: Handheld Consoles and their Impact on Adult Gamers -- chapter Early Handheld Devices -- chapter 6 Rings of Death -- chapter The Launch of the Xbox 360 -- chapter Product Defects Show up Early -- chapter 7 The PlayStation 3: Sony’s “Supercomputer” -- chapter Pricing -- chapter The Impact of Product Decisions -- chapter 8 Blu-Rays and Netflix: Defining “the Ultimate High-Definition Experience” -- chapter 9 The Wii Revolution -- chapter Sony and Microsoft Respond -- chapter 10 Game Development and the Rise of Casual Games -- chapter Build or Buy -- chapter Back to Basics: The Rise of Casual Games -- chapter 11 Guitar Hero Nation -- chapter Conclusion -- chapter Epilogue -- chapter Bibliography -- chapter Index -- chapter About the Authors.