Innovation equity : assessing and managing the monetary value of new products and services
Year of publication: |
[2016]
|
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Authors: | Ofek, Elie ; Muller, Eitan ; Libai, Barak |
Publisher: |
Chicago : The University of Chicago Press |
Subject: | Innovationsdiffusion | Innovation diffusion | Innovation | Produktentwicklung | New product development | Technische Innovation | Diffusion <Wirtschaft> | Marktpotenzial | Adoption <Marketing> |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 336 Seiten Illustrationen 24 cm |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-226-61829-6 ; 978-0-226-39414-5 |
Classification: | Forschung und Entwicklung ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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