INNOVATION HIT RATE, PRODUCT ADVANTAGE, INNOVATIVENESS, AND FIRM PERFORMANCE
Year of publication: |
2014
|
---|---|
Authors: | GREEN, KIMBERLY ; RAMAN, ROOPA |
Published in: |
International Journal of Innovation Management (ijim). - World Scientific Publishing Co. Pte. Ltd., ISSN 1757-5877. - Vol. 18.2014, 05, p. 1450038-1
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | New product development | innovation hit rate | product advantage | product innovativeness | panel data | pharmaceutical industry |
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