Innovation management and new product development
Paul Trott
| Year of publication: |
2012 ; 5. ed.
|
|---|---|
| Authors: | Trott, Paul |
| Publisher: |
Harlow : Prentice Hall |
| Subject: | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 620 S. Ill., graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 0-273-73656-6 ; 978-0-273-73656-1 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009312498