Insight versus effort : communicating the creative process leading to new products
Year of publication: |
2020
|
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Authors: | Miceli, Gaetano ; Scopelliti, Irene ; Raimondo, Maria Antonietta |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 37.2020, 3, p. 602-620
|
Subject: | Communication | Creativity | Effort | Insight | Narratives | New products | Kreativität | Produktentwicklung | New product development | Innovation | Interne Kommunikation | Internal communication | Kommunikation | Innovationsmanagement | Innovation management |
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