Intelligent business sustainability on marketing system
Year of publication: |
2024
|
---|---|
Authors: | Roja, M. Parveen ; Agarwal, Shashank ; More, Amrita Baid ; Bogeshwaran, K. ; Nagarajan, A. ; Manikandan, S. |
Published in: |
Data-driven decision making for long-term business success. - Hershey PA, USA : IGI Global, ISBN 979-8-3693-2193-5. - 2024, p. 164-178
|
Subject: | Marketing | Nachhaltige Entwicklung | Sustainable development |
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