Internal corporate responsibility as a legitimacy strategy for branding and employee retention : a perspective of higher education institutions
Year of publication: |
2021
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Authors: | Ikram, Amir ; Fiaz, Muhammad ; Mahmood, Asif ; Ahmad, Ayyaz ; Ashfaq, Rafiya |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 7.2021, 1/52, p. 1-12
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Subject: | internal branding | employee retention | internal CSR | structural equation modeling | Corporate Social Responsibility | Corporate social responsibility | Mitarbeiterbindung | Employee retention | Markenführung | Brand management | Hochschule | Higher education institution | Strukturgleichungsmodell | Structural equation model | Multinationales Unternehmen | Transnational corporation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/joitmc7010052 [DOI] hdl:10419/241637 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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