Internal marketing and salespeople's out-of-role behaviour: The mediating role of job satisfaction
Year of publication: |
2023
|
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Authors: | Yi, Ho Taek ; Cho, Yeonjin ; Amenuvor, Fortune Edem |
Published in: |
European Research on Management and Business Economics (ERMBE). - ISSN 2444-8834. - Vol. 29.2023, 2, p. 1-13
|
Publisher: |
Amsterdam : Elsevier |
Subject: | Internal Marketing | In-role behaviour | Out-of-role behaviour | Customer satisfaction |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.1016/j.iedeen.2023.100216 [DOI] 1850822700 [GVK] |
Classification: | M30 - Marketing and Advertising. General ; M12 - Personnel Management ; M51 - Firm Employment Decisions; Promotions (hiring, firing, turnover, part-time, temporary workers, seniority issues) ; L21 - Business Objectives of the Firm ; L25 - Firm Size and Performance |
Source: |
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Internal marketing and salespeople's out-of-role behaviour : the mediating role of job satisfaction
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