Internationalization of Luxury Fashion Firms : Examining the Business Models of SMEs

by Andrea Runfola, Matilde Milanesi, Simone Guercini

Chapter 1: Introduction -- Chapter 2: Luxury and internationalization: motives and features -- Chapter 3: The internationalization of luxury fashion -- Chapter 4: The international dimension of the luxury fashion business models -- Chapter 5: Methodology, empirical context, and two cases of internationalization of luxury artisans in local clusters -- Chapter 6: The internationalization of luxury fashion SMEs after a path of dimensional growth -- Chapter 7: Internationalization and business models of luxury fashion SMEs: some emerging issues -- Chapter 8: Conclusions.

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Year of publication:	2022 ; 1st ed. 2022.
Authors:	Runfola, Andrea ; Milanesi, Matilde ; Guercini, Simone
Publisher:	2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Palgrave Macmillan
Subject:	KMU \| SME \| Bekleidungsindustrie \| Clothing industry \| Luxusgüter \| Luxury goods \| Geschäftsmodell \| Business model \| Italien \| Italy

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Extent:	1 Online-Ressource(XVIII, 195 p. 19 illus.)
Series:	Palgrave Advances in Luxury Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-3-030-88755-1 ; 978-3-030-88754-4 ; 978-3-030-88756-8 ; 978-3-030-88757-5
Other identifiers:	10.1007/978-3-030-88755-1 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012814673