Introduction: Thought leadership in brand management
Year of publication: |
2013
|
---|---|
Authors: | Jevons, Colin ; Buil, Isabel ; Merrilees, Bill ; de Chernatony, Leslie |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 1, p. 1-3
|
Publisher: |
Elsevier |
Subject: | Thought leadership | Brand management | Conference special issue |
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