An investigation of market orientation (MO) and tourism small and medium-sized enterprises’ (SMEs) performance in developing countries : a review of the literature
Year of publication: |
2015
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Authors: | Shah, Syed Mohsin Ali ; El-Gohary, Hatem ; Hussain, Javed Ghulam |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 32.2015, 7/8, p. 990-1022
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Subject: | Market orientation | tourism small and medium-sized enterprises | SMEs | performance | literature review | tourism in developing countries | KMU | SME | Entwicklungsländer | Developing countries | Tourismus | Tourism | Marketingmanagement | Marketing management | Tourismuswirtschaft | Tourism industry | Unternehmenserfolg | Firm performance |
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