Is being helpful good enough for online reviews? : exploring the role of information credibility and data source through meta-analysis
Year of publication: |
2021
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Authors: | Liang, Ting-Peng ; Cheng, Chun Jacob ; Saini, Vipin ; Hsu, Shih-Chieh Jack |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 22.2021, 4, p. 336-362
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Subject: | eWOM | Information credibility | Information helpfulness | Meta-analytic structural equation modeling | Data source | Meta-Analyse | Meta-analysis | Glaubwürdigkeit | Credibility | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing |
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