Is the luxury industry really a financier’s dream ?

Although modest in terms of sales, compared to most other sectors, luxury does get a high share of investors', financial analysts’ and media attention. Why would this sector receive a share of attention much bigger than its actual weight? Is it because of its glamourous image, or the incredible prices attached to its products, now displayed in all the media for mass desire? Are the financiers dreaming too?

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Year of publication:	2010-06-29
Authors:	Kapferer, Jean-Noël ; Tabatoni, Olivier
Institutions:	HEC Paris (École des Hautes Études Commerciales)
Subject:	luxury brands \| sales \| investment \| performance \| profitability \| finance

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Extent:	application/pdf
Series:	Les Cahiers de Recherche.
Type of publication:	Book / Working Paper
Language:	English
Notes:	The text is part of a series Les Cahiers de Recherche - HEC Paris Number 935 37 pages
Classification:	G10 - General Financial Markets. General ; L25 - Firm Size and Performance
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008672467