Kellogg on China : strategies for success
ed. by Anuradha Dayal-Gulati and Angela Y. Lee
| Year of publication: |
2004
|
|---|---|
| Other Persons: | Dayal-Gulati, Anuradha (contributor) ; Lee, Angela Y. (contributor) |
| Institutions: | Kellogg School of Management (contributor) |
| Publisher: |
London : Kogan Page |
| Subject: | Auslandsinvestition | Foreign investment | Internationale Wirtschaftsbeziehungen | International economic relations | Wirtschaftslage | Macroeconomic performance | China | World Trade Organization | Wirtschaftspolitik |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XXV, 254 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Includes bibliographical references and index Enth. 11 Beitr. China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] -- Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.] -- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.] -- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak -- Combating piracy through guanxi / Daniel Beck ... [et al.] -- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang -- Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.] -- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart -- Delivering on the dream--2008 Olympics in Beijing / Christopher Butler ... [et al.] -- Coping with SARS / Angela Y. Lee |
| ISBN: | 0-7494-4397-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002062847