Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Year of publication: |
2014
|
---|---|
Authors: | Zhang, Jing ; He, Yong |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 5.2014, 1, p. 43-69
|
Subject: | Service-dominant logic | Stakeholders | Brand performance | Brand value | Brand value co-creation | Industrial services | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Kundenintegration | Customer integration | Markenimage | Brand image | Stakeholder | Performance-Messung | Performance measurement | Leistungsbündel | Bundling strategy | Marketingtheorie | Marketing theory | Beziehungsmarketing | Relationship marketing |
-
Lai, Chia Tai Angus, (2017)
-
Investigating manufacturing companies value co-creation approaches during servitisation
Goduscheit, René Chester, (2023)
-
Sung, Kyongsik, (2023)
- More ...
-
Robust optimal reinsurance-investment for αmaxmin mean-variance utility under Heston's SV model
Chen, Dengsheng, (2023)
-
Optimal reinsurance-investment game for two insurers with SAHARA utilities under correlated markets
Chen, Dengsheng, (2023)
-
An analytical solution for the robust investment-reinsurance strategy with general utilities
He, Yong, (2022)
- More ...