Key drivers of brand trust in a Latin American airline : the impact of Colombia's Avianca customer experience
Year of publication: |
2023
|
---|---|
Authors: | Ribamar Siqueira, Jose <Jr.> ; Bendixen, Michael ; Reinoso-Carvalho, Felipe ; Campo, Raffaele |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 11.2023, 2, p. 186-201
|
Subject: | Airline industry | Brand trust | Customer experience | Other customers | Service quality | Dienstleistungsqualität | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Vertrauen | Confidence | Kolumbien | Colombia | Markenführung | Brand management | Kundenservice | Customer service | Luftverkehr | Air transport | Lateinamerika | Latin America | Kundenzufriedenheit | Customer satisfaction |
-
The transformation of customer satisfaction become customer delight
Wolor, Christian Wiradendi, (2018)
-
Oskaki, Takanori, (2016)
-
Han, Heesup, (2019)
- More ...
-
Ribamar Siqueira, Jose <Jr.>, (2023)
-
Diallo, Mbaye Fall, (2017)
-
Reinoso-Carvalho, Felipe, (2020)
- More ...