Knowledge Networks in New Product Development Projects : A Transactive Memory Perspective

Even though an individual’s knowledge network is known to contribute to the effectiveness and efficiency of his or her work in groups, the way that network building occurs has not been carefully investigated. In our study, activities of new product development teams were analyzed to determine the antecedents and consequences on the transactive memory systems, the moderating affect of task complexity was also considered. We examined 69 new product development projects and found that team stability, team member familiarity, and interpersonal trust had a positive impact on the transactive memory system and also had a positive influence on team learning, speed-to-market, and new product success. Further, we found that the impact of the transactive memory system on team learning, speed-to-market, and new product success was higher when there was a higher task complexity. Theoretical and managerial implications of the study findings are discussed