La participation ordinaire. Mieux comprendre le vécu du consommateur pour faciliter son adhésion
Year of publication: |
2013-06
|
---|---|
Authors: | Cadenat, Sandrine ; Bonnemaizon, Audrey ; Benoît-Moreau, Florence |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Consommateurs | Comportement | Participation sociale |
Series: | |
---|---|
Type of publication: | Book / Working Paper |
Notes: | Published in Revue française de gestion, 2013, Vol. 39, no. 234. pp. 151-166.Length: 15 pages |
Classification: | D12 - Consumer Economics: Empirical Analysis ; L15 - Information and Product Quality; Standardization and Compatibility ; M11 - Production Management ; M31 - Marketing |
Source: |
-
Gomez, Pierrick, (2015)
-
Gauthier, Stéphanie, (2005)
-
An implicit product theory approach to consumers' inferential judgments about products
Pinson, Christian, (1986)
- More ...
-
Customer participation in retailer service offerings : a proposed typology of practices
Bonnemaizon, Audrey, (2011)
-
Bonnemaizon, Audrey, (2011)
-
Benoît-Moreau, Florence, (2011)
- More ...