Leveraging Information Management Technology to Optimize Marketing and Sales

Why care about Information Management? ; Insurance Marketing & Sales Optimization; Customer Centric Approach ; Making the Personalized Offer; Ease of Doing Business; A New Frontier...

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Year of publication:	2009-11-01
Authors:	Dzigiel, Joe
Institutions:	International Association for the Study of Insurance Economics
Subject:	Marketing \| marketing \| Informationsmanagement \| information management \| Versicherungswirtschaft

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Extent:	3960832 bytes 29 p. application/pdf
Series:	Geneva Association - Working Papers Series Etudes et Dossiers, No. 355(2010)
Type of publication:	Book / Working Paper
Language:	English
Classification:	Business data processing. Other aspects ; Management of insurance ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10008637649