Local advertising externalities and cooperation in one manufacturer-two retailers channel
Year of publication: |
2015-03-08
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Authors: | Dridi, Dhouha ; Ben Youssef, Slim |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Game theory | supply chain | cooperative advertising | pricing | retail competition | retail coalition | coordination mechanism |
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