Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions really matter?
Year of publication: |
2021
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Authors: | Katakam, Bharath Shashanka ; Bhukya, Ramulu ; Bellamkonda, Raja Shekhar ; Nagaraj, Samala |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-11
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Subject: | Impulse purchase behavior | In-store promotions | Multilevel structural equation modeling | Salesperson interactions | Secondary customers | Store ambience | Store crowd | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Verkaufspersonal | Salespeople | Einzelhandel | Retail trade | Ladengestaltung | Store design | Beziehungsmarketing | Relationship marketing |
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